BREAKING NEWS - Italian press is talking about the exclusive news (#1 and #2) that DrownedMadonna.com published about the video shooting of Madonna's Turn Up The Radio in Rome on Sunday, June 10.

Today Live Nation Italia confirmed our news and also details on a product placement deal.

"We are planning a video set in the archeological Rome," Madonna's entourage confirmed today to Italian paper La Repubblica.

"Madonna's plans to shoot her video in Rome two days before her concert at the Olympic Stadium are true," Live Nation Italia Chief, Roberto De Luca, confirms this way our scoop. Turn Up The Radio video is planned to be set on Rome beautiful historical locations.

Roberto De Luca also confirms our news about a product placement deal that Madonna is trying to get, as she did with Smirnoff in Give Me All Your Luvin' video.