Zendaya is the new face of Material Girl by Madonna and Lola

Disney actress and singer Zendaya is the new face of Material Girl by Madonna and Lola. Zendaya was selected to be featured in the label’s ad campaign entitled Boardwalk Babe. Starting in August Zendaya will be in magazines, online & in Macy’s stores.

Zendaya follows in the footsteps of Rita Ora.

Zendaya exudes a confident, free spirit. We love having her as the new face of Material Girl

Madonna

Zendaya was photographed by Jeremy Williams in a series of playful imagery at the Coney Island boardwalk in Brooklyn.

I love how Zendaya makes her own style rules to fit her personality — that’s who Material Girl is all about, being yourself to the fullest

Lola